There has never been a better time for businesses to include blogging in their marketing strategy, with billions of people worldwide currently connected to the internet.
Websites with blogs get 67% more business leads than those that do not. And websites that maintain their blogs receive 55% more visitors than those that do not.
Approximately 409 million internet users view
more than 20 billion web pages monthly.
How can blogs give you more business leads?
Blogs help drive traffic to your website.
According to the 2021 statistics from Oberlo, businesses that publish at least 16 blog posts monthly receive more than 3 times worth of traffic than those that publish fewer than four posts (HubSpot, 2020). That is a huge number for a business.
Blogs help convert leads into customers.
According to Business 2 Community, studies show that 70 to 80% of consumers research businesses online before deciding whether to buy their services or goods. It may only be common for leads to check your legitimacy before trusting you with their credit card information. So they’ll search for your website and scroll through it. It would be reassuring if they will find up-to-date, valuable, and relatable blog posts that will make them trust you and complete their purchase.
Businesses that prioritize blogging are more likely to have a positive ROI on their efforts.
Blogs provide long-term results.
77% of internet users read blogs.
Unlike in your social media accounts, you don’t need to post a blog daily. Also, no matter how old they are, they can still be easily accessed by anyone on your website. Making it a smart and long-term investment.
Blogs let you share business updates.
U.S. internet users spend 3x more time reading blogs than email.
Through your blog, you can reach your audience who are not on your email list yet, and let them know about your business and personal updates.
Blogs bring you closer to your clients.
If your audience is reading your blog posts regularly, you are letting them get to know more about your business and services. The more familiar they are with your products, the more likely they are to choose you as their service provider.
Blogs build your audience’s trust.
Trust is a key factor in winning your customers. They are unlikely to buy from you if they don’t see reasons to trust you. Since we are making impressions online, we can only do as much. Blogging with valuable content is one of the best ways to gain your audience’s trust. Give your readers the valuable content they deserve. Get more leads for your business in return.